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6 causes Google Tensor chip is usually a fear for Qualcomm


Google Pixel 6 sequence telephones — Pixel 6 and Pixel 6 Professional — are right here. The largest spotlight of the telephones is Google’s personal SoC Tensor. It’s Tensor that makes Pixel 6 sequence telephones Google’s largest smartphone replace in years. The launch of the Tensor-powered Pixel 6 lineup additionally marks the top of an period the place the Pixel sequence was powered by Qualcomm SoCs. Whereas most smartphone makers use chips provided by Qualcomm, Apple has stood out by utilizing its personal processors for iPhones. Now, Google goes the identical path. The transfer in multiple method comes as a blow to Qualcomm. In actual fact, Qualcomm issued an announcement after Google introduced Tensor chips in August this yr reiterating its relation with Google. “Qualcomm Applied sciences and Google have been companions for greater than 15 years, beginning with bringing the primary Android gadgets to market,” Qualcomm stated within the assertion. Whereas Google is a really small participant within the telephone market the lack of it as a buyer might not be huge for Qualcomm, there are different issues which will fear the chip big.

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Qualcomm misplaced a small however an ‘essential’ buyer

Google could not have created a lot of a flutter within the smartphone market, nevertheless it does have a loyal following. Pixel telephones are identified for his or her digicam prowess and are among the many awaited smartphones of the yr. Google providing a telephone that’s powered by an SoC of its personal design is lack of a key buyer for Qualcomm.

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Google Tensor provides yet one more participant to the smartphone chip market, and one with deep pockets

Samsung and Apple, two of the most important gamers within the smartphone market, make their very own chips. Whereas Apple iPhones solely run on the corporate’s personal A-series chips, Samsung makes use of each Mediatek and Qualcomm chips together with its personal Exynos line of SoC. Google’s entry within the chip market provides yet one more participant to the section and one with huge deep pockets. Chip manufacturing is a fancy and costly course of, and the truth that Google is investing cash and assets in it implies that the corporate is critical about this.

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Tensor provides Android smartphone makers alternative to additional construct their relationship with Google

This will go each methods, however there’s a probability that Google begins providing Tensor SoC to different Android OEMs. And each OS and SoC of the identical firm are more likely to help in integration and make software program speak higher with {hardware}. As Google’s senior director for Google Silicon, Monika Gupta, stated in the course of the announcement. “Google Tensor permits us to push the bounds of helpfulness in a smartphone, taking it from a one-size-fits-all piece of {hardware} into a tool that’s clever sufficient to respect and accommodate the alternative ways we use our telephones.”

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Preliminary reception to Google Pixel smartphones could enhance the corporate’s {hardware} ambitions

It might be too early to say, however each analysts and reviewers appear to be impressed with the Pixel 6 sequence telephones. The patrons’ reception too appears to say the identical story. Google Retailer crashed minutes after the telephones went up for pre-orders within the US. Although the problem is just not clear, media stories declare that the Google Retailer has been bombarded by demand for the Pixel 6 sequence telephones. The lengthy transport date too appears to recommend that the telephones are being lapped up.

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Google Tensor enters the market at a time Mediatek is giving powerful competitors to Qualcomm

Google Tensor involves the market at a time when Qualcomm has been dealing with rising warmth from rival MediaTek. In accordance with Counterpoint Analysis, MediaTek dominated the smartphone SoC market with its highest ever share of 43%, pushed by a aggressive 5G portfolio within the low-mid section in the course of the second quarter (Q2) of 2021.

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What if Google seems to IoT

Qualcomm can also be betting huge on the IoT market. It is also the market Google is huge on. The search big powers many AI smarts of Android telephones with its AI/ML tech.



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